- May 29, 2013
- Posted by: Vishal Shah
- Category: Online Marketing
Location, design, manpower, there are a lot of things to consider when opening a store. And just as challenging as doing so is launching an effective e-commerce website. Whether you’re selling shirts or promoting cleaning products, your website is your most powerful weapon in closing deals. But the same is true with your competitors; we are living in a digital world after all. Make sure yours doesn’t belong to the less visited websites in the market by not forgetting about these essentials:
Attractive Visuals and Eye-catching Content
The very first thing that people notice in any website is its aesthetic. Make sure your website isn’t one of those that are quickly ignored because of its poor visuals. Take advantage of every corner of the page by including banners and side ads, but never let these overcrowd the page or they can look tacky. Once you get the visitors’ attention, engage them with short and worthwhile content like an ongoing promo of discounts or free delivery. Make sure that every clickable icon or word takes them to another page that is even more interesting.
Detailed Product Page
Of course, the most important page in any e-commerce site is the product page. First off, make sure that this page is easily accessible through the navigation tab. You can include sub-tabs to narrow down the categories of the products. Your product page must feature good quality and clear images of your products. It’s also good to add an option that allows users to rotate and zoom in the image and see finer its details. Necessary information like the price, size, color, and availability should be included.
Shopping Cart and Payment Options
A shopping cart must go hand in hand with the product page. An effective shopping cart not only allows your visitors to save items they intend to purchase, it also gives them a summary of how much all the items cost. Include a shopping cart and make their virtual shopping more convenient.
In a competitive world where everyone is maximizing tech PR, a trustmark is something that will make you stand out. This is a badge or a tiny image that indicates if the website is a member of a professional organization or if it has passed security tests. In short, it’s an approval badge and if your e-commerce site has this mark, it’s like effortlessly telling users that they can trust you. Some common e-commerce trustmarks include those for Chamber of Commerce, SSL security, Better Business Bureau, hacker-free, and others.
E-commerce sites work best when users have an account in it. This way, important information like purchase history and payment methods are saved for future references. But always remember, it’s your job to keep all accounts well secured. Consider different levels of security checks before every purchase and have a customer support that’s ready to assist all members. Also, make sure that creating an account can go breezily for anyone who wants to register.
A search box could be any user’s best friend when navigating through an e-commerce site. It helps a lot when someone is looking for something but isn’t sure if it’s in your product page. Make this one as user and keyword friendly as possible, and make that tiny box as visible as possible too!
Social Media Links
Continue getting in touch with your clients outside your website through social media and micro-blogging sites. Give them the option to get updates through Facebook, Twitter, or even Instagram. Some people feel more comfortable in these platforms. Just make sure to always link all of your posts to your website, where the business deals actually happen.
Amanda Smith is a blogger based in San Diego, California. She is always on the lookout for what’s new in the world of web design and what’s the latest in the tech PR industry