- December 28, 2015
- Posted by: Vishal Shah
- Category: Online Marketing
Digital marketing has been gaining more and more popularity since last 5 years in India. It has completely changed how businesses plan their digital advertising campaign. It is now history to spend a lot of money in bulk SMS marketing, bulk emails, cold calling and offline classifieds. The digital marketing has presented us some of the best possible solutions to reach your target audience.
Following are some of the best techniques to do the digital marketing for any business:
- Pay per Click (PPC)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- SMS Marketing
- Email Marketing
- Native Advertising and
- Influential Marketing
While other techniques are used interchangeably as required, SEO and PPC have become very popular among all since they deliver greater benefits over other techniques. But people are still a bit confused about which technique to choose? Which technique from SEO and PPC would work better? The answer lies in following 10 reasons:
- Statistics says that search users prefer organic results 10% more than the paid listings on the first page
- PPC are less appealing to a search user as it is a paid ad. On the other hand organic results achieved with SEO are 8.5 times more likely to be clicked.
- Search Engine Optimization can bring everlasting traffic to your website and is a long-term solution.
- As per a survey, SEO costs a business 45 times less than PPC.
- Paid per Click is seen as advertising and in most of the cases search users avoid any kinds of ads.
- Search Engine Optimization can make a website visible on a number of different search engines while in the PPC, website is visible only one a particular search engine.
- Unlike PPC, SEO once done can keeps working for your website for long time.
- As per a survey, SEO is 85% more likely to bring search engine users to your website as compared to PPC.
- SEO offers great ROI as compared to PPC.
- Backed by online brand promotion and brand awareness, SEO helps build a brand by owning the first results page.
According to above 10 reasons, it is clear that SEO is a long term organic activity which requires a number of technical and optimization activity and brings your website more and more visitors every day. Hence, we, here conclude that SEO is obliviously better than PPC.
OptiMatrix provides with the best possible SEO solutions. We are based out of Ahmedabad, Gujarat. You can see our portfolio at our website.