- June 15, 2013
- Posted by: Vishal Shah
- Category: SEO
SEO is one of the best methods of online marketing. However, as a result of its constant changes, the tools used begin to lose their effectiveness. This industry is extremely fragmented and too diverse to maintain a particular set of tools for good. Like other things, changes must be made to your tool portfolio after a certain period of time. Due to the numerous changes recently made within the Google web policing, more changes should be expected and numerous things to do when it comes to SEO. With this said, there are about 10 highly effective SEO tools that you need to have and will allow you to re-claim SEO supremacy when it comes to your business.
1. Site explorer-
Its popularity and effective still remains to date. Other than the fact that is free, it is a highly practical tool suitable for SEO professionals. Recent changes have helped to increase on its usage and functionality. It is flexible, highly cost effective with a large and constantly growing index in relation to data. In most cases, it is usually the first tool to be fired up before you start working on any SEO analysis. Enter the URL of your website and the inbound links together with the attributes linked to your site will be seen.
2. SEOmoz tools-
Even though Site explorer is a part of SEOmoz tool set used for SEO, this has been covered separately. SEOmoz has managed to make a full transition and are now creating tools as well as software used for SEO. They have done this for some time but now they are able to release SEO tools which are highly ranked when compared to others. Due to the constant changes within this industry, they always update their software while searching for new purchases as they continue working to develop new tools.
3. Raven tools-
Other than the mentioned tools for your SEO supremacy kit, the Raven is highly recommended. Rand, the company that produces these tools is quite effective to a point where even its competitors admire it. It has more than thirty online tools that come in quite handy when it comes to your SEO as well as online marketing. These tools not only enable you to do extensive SEO research, they also cover reporting and metrics.
4. Authority labs-
They provide you with an interface that is web-based and which allows you to add pages and domains, keywords, follow up on your competition and last but not least evade Google’s strict policies. When necessary you can even narrow down a particular search to a city or zip level tracing.
5. Search Enabler-
More often than not, software development usually takes more time when compared to the rate at which SEO changes. With this said, Search enabler has still managed to maintain its effectiveness. It has a user-friendly interface and in relation to the best practices of SEO, it assists you with search engine optimization campaigns, back-link and site analysis, ranking of keywords, page optimization and reporting by the use of dashboards and reports. This a tool for any business especially if you happen to be a SEO expert who requires a strong tool for an effective campaign.
6. Google Analytics-
No SEO can be considered worth it without the availability of real-time reporting, necessary search traffic movements and insights on the behavior of your visitor. No tool matches up to the appealing value proposition offered by Google analytics when it comes to SEO efforts and can therefore never be ignored.
7. Google Webmaster tool-
If you are using Google as your SEO, then what a better way to go about it than using its own webmaster tools suitable for web master, SEO experts as well as business owners. Google offers constant web education for purposes of SEO and a support center that runs on a full-time basis.
8. SEO plugin site tools for Chrome-
It would be nice and easy to find out about everything that you need to know by simply making use of a browser add-on as opposed to an entire software suite. Due to the fact that these types of suites are not suitable for everyone and collecting information directly from a browser is known to be more efficient, the site extension tool available on the chrome browser has managed to make it stand out.
Small businesses exceeding 800,000 trust and make use of this tool due to the fact that it simply works. Its features include constant search tracking, tasks manager, smart dashboard, Key performance indicator monitoring and internal page tracking.
10. WordPress SEO-
If 63% or more of the total websites across the world are run by WordPress, then the possibility of you using WordPress as your main CMS would be high. This would give you numerous blog optimizing options when it comes to SEO. However, nothing performs better than WordPress SEO for Yoast. This plugin is highly robust and is constantly updated. It is considered as being suitable for any type of business that is powered by WordPress.
This post has been written by Richel Queen. She loves to write about SEO and Internet Marketing. She works for Submitcore. They provide best seo and online marketing services.