- February 4, 2013
- Posted by: Vishal Shah
- Category: Online Marketing
When you have a local business that you want to promote, branding it is an important factor in determining the success you are likely to have. Building a local brand can be done by utilizing traditional marketing and advertising campaigns, although they are often limited in the audience that is reached. If you want to build your local brand using new and refreshing techniques, you can do so online right from the comfort of your own home.
Know Your Audience
Before you can successfully build a brand locally or internationally, it is important to know your audience and the type of customers you want your brand to appeal to when you begin sharing news, updates and even the products or services you have to offer. Gaining insight into the demographic of your audience including where they are located, gender, age and even the interests they have will allow you to develop a brand that is most appealing to the consumers you want to reach. The more information you have on your audience, the easier it will be to create advertisements or sales that will help to attract more potential buyers and loyal followers of your brand.
Branding Your Business Properly
When you launch an online marketing campaign for your business or website, branding it properly is essential. Creating and designing a logo that is appealing to your target demographic will not only help to attract potential customers and visitors to your brand, but it will also help to build recognition and a more positive reputation for your company altogether. Whether you are launching a personal blog to represent your business or if you want to expand the corporate website you already have for your local company, it is important to blend the branding whether you are selling merchandise or services offline, online or both
Launching Your Website
Once you have a clear idea of the type of audience you want to appeal to, launching a website is the next step with building local brand through a web development company, regardless of the industry you are representing. Registering a domain name and comparing web hosting providers will help you to get started. Launching a website to represent your local brand should allow you to transfer the original branding you have from your local business into the virtual world with the use of logos and when selecting the right color scheme for your website. Seeking out a web development company is often the best way to achieve the results that you desire.
Having a website with consistent branding, colors and logos will help to build your credibility and recognition online while also allowing you to keep a positive reputation of being consistent with how you present yourself and the business you are promoting. Ensuring your website is highly functional in various browsers, resolutions and even on multiple search engines will keep visitors coming back for more, potentially increasing the number of sales you generate.
Including useful, yet appealing information to visitors on your site will help to attract loyal followers and customers. Sharing details about the products and services you provide along with contact information and links to various social networking websites will also help you to gain more virtual followers who are genuinely interested in what you have to say and sell.
Implementing Social Media
Another way to help with building any type of local brand or business is to work with social media communities and networks. Creating virtual pages for your brand on websites such as Twitter, Facebook, LinkedIn and even Pinterest can help you to gain traction and recognition online. When you have pages for your brand that include your logo and streamlines the content you are producing, you are more likely to also boost your reputation and credibility with those who are unfamiliar with your brand or what your local business has to offer.
Once you have launched pages to represent your local business on multiple networks, you will begin to attract audiences from around the world that will help to generate more profit if you plan to make sales online. Another important factor of building a local brand online requires you to maintain your social media pages with consistent updates and with news and new releases of services and products you want to share. The more actively involved you become with those who virtually follow you online, the more interaction you will receive while also receiving an increase in page views and visitors to your actual business website.
Social media can dramatically improve the number of page views and visitors you receive online with your website or the social networking pages you have set up for your brand. The more you update social media pages, the more exposure you will gain from virtual “likes” and shares with additional people from all around the world.
Putting Search Engine Optimization to Use
A popular method of increasing the visibility of a website or a local brand online is to implement SEO, also known as “search engine optimization”. Search engine optimization allows you to increase the overall visibility of a site within popular search engines such as Google, Yahoo! and Bing, exposing your website to a greater audience based on keywords that have been searched. By understanding the keywords you should focus on that are relevant to your website, you are able to be more selective with the audience you want to appeal to based on the content, merchandise or the services you are capable of providing.
Communicating With Local Customers and Loyal Followers
In order to keep loyal customers and visitors coming back to your local brand for more, communication is a key factor in being successful both online and off. Communicating with your loyal followers online can be done by implementing commenting systems into your website and also putting social networking communities to use as well including Facebook, Twitter, YouTube and Pinterest. When you communicate with the audience you want to appeal to, you are more likely to receive additional loyalty from them and even referrals to their family and friends. Answering questions and concerns about your brand publicly is another way to show new visitors and potential customers that you genuinely care about their satisfaction.
Webfire contributes blog posts like this from time to time, in order to help businesses build their brand in todays social media world. Webfire is an NZ Web Hosting provider, servicing home users and small business owners.