- June 21, 2013
- Posted by: Vishal Shah
- Category: Online Marketing
There is no denying the fact that Magento is one of the most popular ecommerce solutions available to online retailers today. People opt to use this platform because it is easy to utilise, there is a monumental number of features available, and it’s free! In addition to this, one of the main benefits associated with Magento is the fact that it is easily customisable. This means that you can create an online shop to suit your customers and your brand image.
Magento is easily available off of the internet and thus you should have no trouble downloading the software. Nevertheless, if you have no experience in web design and in-depth software utilisation it is highly recommended that you seek the service of Magento developers. They will ensure that your ecommerce website looks fantastic, represents your brand, is easy to navigate, attracts customers, and is secure too.
Nonetheless, whether you are going to design your ecommerce site via Magento yourself or you are going to get developers to do it for you, it is important that you are aware of what makes a dynamic site.
One of the main reasons Magento soars above its competitors is the fact that it supports search engine optimisation (SEO). It is highly recommended that you take advantage of this. After all this is how you are going to attract new customers to your website as it is one of the most effective and important online marketing tools at present.
There are lots of different SEO options available on Magento. One method is generating a Google Sitemap in order to help the search engine find your website. In order to do this you merely need to go to system, then click configuration, and then click Google Sitemap. Navigate to the Generation Settings box and enable sitemap generation. All you need to do is make sure that you alter the frequency to suit your online store’s update frequency. This is important because it makes sure that Google get’s the most recent version of your sitemap.
In addition to branding your website effectively another key component is with regards to performance. After all, your website and online shop needs to operate effectively and efficiently if people are going to buy from it.
When creating a successful ecommerce site you need to ensure it is visually attractive as well. Your website should look impressive without being complex. Moreover, it should represent your brand image perfectly. Thankfully there are lots of tools available to help you create a site that looks exactly how you envisage it to. These include the likes of using the catalog.xml file, template path hints, static blocks, and firebug.
Magento definitely provides the perfect platform for those looking to build an impressive and effective ecommerce website. Nonetheless, you or the developer in question needs to know how to use the tools on offer successfully. Hopefully this article will have given you some great tips for doing so.
Christian Mitchell owns an office supply company. At present his website is under construction as Magento developers are transforming the ecommerce part of the site in order to entice more customers. For more services please visit the fisheye-webdesign.