- April 6, 2013
- Posted by: Vishal Shah
- Category: Content Marketing
If you want to write large quantities and maintain a decent quality level then you need to cheat. This is because you can only write in quantity if you increase the speed at which you write, because it is the only variable we have (you cannot increase time). If you want to increase the quality of your work then you need to slow the process, because we humans are not yet advanced enough to produce high quality at high speeds. Therein lies our problem, for quantity you need speed and for quality you need slow. Asking for high quality fast is like asking for warm ice.
You need to cheat to do it, so hire a team to do it
This is the ultimate cheat, and the only cheat that is not going to compromise either the quantity or quality. If you want a higher quantity then simply hire more people to work on it. If you want higher quality then increase the amount you pay so that the writers can spend longer on each text. Hiring a team is the ultimate cheat because it allows you to have both quality and quantity without having to sacrifice or compromise on either.
Break the process apart, so that one conceives, one writes, and one proofreads
You can hire a team to do it for you, but if you want to play a part in the role, then break up the task so that you play a part. For example, you could conceive all of the titles and a short summary of each, and then allow the writers to do the rest. You could come up with the ideas and summaries and then write the articles/posts on your own. You could write them really fast, and then send them off to someone else to correct. If you wrote them quickly then you will have made lots of syntax, grammar, logic, spelling and typo mistakes. These are going to take you a long time to proofread and correct, so let other people do it. That way you get to produce at a higher quantity, whilst ensuring that your quality does not show that you wrote them quickly.
Why not hire a really poor quality (but cheap) team or writers and then proofread the text yourself. That way you can buy lots of content, and can buy it cheaply, and still ensure a reasonable level of quality because you are the one who is checking them for errors.
Use a simple sentence structure and write about what you know
Different levels of quality are rife in the writing world, and some people think that high quality means just getting the spelling and grammar right. This ignores the flow of the piece, the message, impact, level of usability, quality of information dispensed, how memorable it is, readability, reader engagement, creative value, originality, literary and academic value.
However, if your opinion of high quality means just having good spelling and grammar (maybe your content is headed for a content mill or content farm), then there is a cheat you can try. Firstly, use your spellchecker to pick up your spelling mistakes (easy), and turn off any other grammar tools because they will take you ages to click through. When you write, do it with simple and easy to write grammar.
Simple grammar involves writing in a passive voice wherever possible. It is far easier to writing in a passive voice. It means that you get to use words like “Depends” instead of “Depending.” The word depending has far, far more uses than the word “Depends.” For example, Depending can be placed at the beginning of a sentence, whereas “Depends” cannot.
Never use any of the more complex grammatical tools, for example do not use quotes. If you need to put something in quotes, then re-word it so that you do not have to. And, do not use colons or semi-colons.
Try to stay away from compound sentences. For example, “I told John, just the other day, why I can never see him again, but he wouldn’t listen.” Instead, you could have written, “I told John why I could never see him again. John never listens to what I say.”
Finally, in your quest to write in the simplest grammar possible, forget introduction statements, and if you need to create a longer sentence then use the FANBOYS (For-And-Nor-But-Or-Yet-So). A comma must go before most of them in most cases, especially if you are not using introductory statements.
Cheat and lower the word count of your text
Is it really such a dirty trick? How many spelling mistakes can you possibly make in 300 words? How many typos are you going to drop when your text is less than a page long? Writing 2000 words for one article or blog post is going to leave you wide open for spelling and grammar mistakes. It is going to be harder to spot typos, and you also leave yourself open to other errors. For example, the longer the text then the higher the chance of a conflict. A part of the text may contradict another part that appears later. A piece of text may repeat what is said earlier, or fall into the wrong area of the text.
Longer text is also more prone to rambling and may become less concise. It may also focus too much on one aspect and then skim over counter arguments and clarifications. A large text is more likely to deviate from the point, or become a narrative when it is supposed to be a straightforward demonstration of facts.
Set up a content creation production line
This involves pretending that you work in a factory when you create your content. The writing process has five stages: conception, research/note taking, planning, writing, and proofreading. However, as you write your content you do not need to follow this process in order. Let’s say that you have five blog posts to write, firstly you can conceive five titles and post summaries. Then you research each one in turn and create notes for each blog post.
Then plan each blog post in turn, making sure to include research and notes you just did. Then you write each one in turn, quickly moving from one to the other once the each one is completed. Finally, as they are all complete you proofread each one. You turn the slog of working on one and seeing through to completion, into a relay race where you get each stage complete before you move onto the next stage.
Set up templates and plans in advance
This is a trick used by many writers who have to write similar content on a regular basis. You will find that you can write faster if you create a template for your content. On your page, write these headings in red:
– Why read this text
– Main point
– Bulk content
– Analysis point
This is your template, and under each you must write your content. Title and introduction are straight forwards. Sub title and “Why read this text” is there to keep the reader reading. The title drew them in, the introduction educated them a little bit about the content, and the sub title and “Why read this text” sells the idea of reading the article to the reader. If you tried to sell the idea of reading the article in the introduction, then the reader would either lose interest or skip into skim-read mode.
The main point and bulk content is straight forwards. Just before your conclusion, add an analysis point. It can be hundreds of paragraphs or just one. It examines what is said in the content and forces the reader to analyze what was said or question it. This is a memorable point where the reader is forced to think a little. For example you are writing about terminal velocity, but on your analysis point you could mention that the force of gravity and the way we measure it could be flawed. We have only measured gravity during our short existence in the universe, whereas the strength of gravity may increase over time, but we would have to survive several billion years to notice the change.
Finally, you would conclude your article. Once you have done all of this, you delete the parts in red and you have a high quality article that you were able to write quicker because you had some guidance with structure and content.
Korah Morrison, writer on online tutoring service for students, that helps them achieve their academic goals.