- October 19, 2012
- Posted by: Vishal Shah
- Category: Online Marketing
A website works well in marketing your digital product online. The website is used to provide information on the product. Consumer questions about the products may be answered here. Literature can be uploaded to the site and be made available for download. The website puts the product front and center. Benefits and features can be easily communicated using this method. The person should have the ability to input personal information, contact the company about the product to ask questions, and become educated when visiting the site.
How Press Release Can Help In Promoting Your Digital Product
A press release can really be effective in promoting a new digital product. The press release is effective at driving traffic to a website. It is also a way to spark interest among journalists. In some cases, the press release can result in media inquiries and requests for interviews. Highlighting the benefits that differentiate the product from others should be the goal of the press release. Any digital product should be announced and introduced to the public with a professional press release campaign to achieve the best results.
Reviews are tricky, but can be effective if the product is good. Reaching out to niche bloggers within a niche may be helpful in getting the word out about the product. To make this blogger outreach approach worthwhile, a person should be confident in the quality, reliability and performance of the products. There are some bloggers who require latitude in how they review and cover a new product.
Paid traffic is another way to reach an audience. Testing several different types of copy to see what messaging works best is recommended. Work with an SEO expert to develop a PPC campaign is the best way to approach this concept. Proper keyword targeting, conversion rates, reporting and analysis are a lot for an inexperienced person to master. Being able to measure the effect of the campaign makes it possible to see which messaging works best in generating the best leads.
How Giveaways Works
Facebook contest giveaways are fun and exciting. The success of this campaign, however, depends on how well other social media activities are coordinated. The digital product itself could be the item being given away or some other gift can be chosen as the prize. The goal of the contest is to highlight the product, so the messaging used in promoting the giveaway should meet that goal. Consider how people will enter the contest. If engagement is the goal, video, essay, pictures and comments should be the focus of each communication effort.
As with any other marketing strategy, preliminary research is always advised. Learning about the audience and how they use the Internet makes it easier for the messaging to reach them. Experimentation and preliminary testing has been effective in product launches. Other product launch strategies that have been success are likely covered in published case studies. The product launch starts with enthusiasm and belief in the quality of the solution being offered.